Google and Facebook Paid Ad Campaigns

Often referred to as SEM (Search Engine Marketing) or PPC Campaigns (Pay-Per-Click).  Paid content networks such as Google and Facebook / Instagram Ads are perfect for supplementing your website traffic while your organic SEO rankings are building.

Organic SEO strategies are the number one building block of long term online success, however some clients want website traffic and results fast and often come to us and ask the question:

How do I get my site number one on Google fast?

Our answer:

It is always a good strategy to earmark some of your advertising budget towards paid campaigns, and some of your budget towards building rankings organically.

Our PPC team produces and executes profitable paid marketing strategies. We use data-driven insights alongside a combination of technology and creativity to drive high performance campaigns that make a tangible difference to your bottom line.

Google Adwords

When you absolutely need traffic now but your organic SEO strategy will still take a while to catch on, Google Ads can deliver quick and meaningful traffic right away.

Connect with our digital marketing team and we can determine if a small (or large) Google Ads campaign is a good fit for your business.

We analyze both your needs and your advertising budget with you.

A well optimized website with great ad landing pages is the key to the successful launch of your campaign.  Our marketing experts will begin there.

Our full service Google Ads Campaign Management includes:

  • Initial set up of Campaign with up to 4 different adgroups
  • Keyword Research
  • PPC Cost Analysis & Budget Recommendation
  • Landing Page Development
  • Create Ad copy for approval
  • Create Ad Extensions
  • Demographic and Geographic targeting of ads.
  • Split-testing ads for best performance
  • Bid optimization
  • Online conversion tracking / reporting
  • Campaign traffic analysis / reporting
  • Cost per click reporting
  • Click-thru ratio reporting

We manage your campaign from beginning to end and report to you at the end of each month, so that you don’t have the worry about the numbers.  Leave that to us.

We are very proud of our ad campaign successes with our clients and can often get the click-thru rate up to 200% above your industry average.

 

Facebook Paid Ad Campaign

Part of any successful online marketing strategy includes connecting with your potential audience on social media.  Do you have a business Facebook page that isn’t getting any traction?  How do you get new followers or entice your audience to visit your website?  Expand your reach with a Facebook Paid Ad Campaign or Sponsored posts.

This is another strategy to roll into your full online / SEO marketing strategy.  Our marketing experts will determine if Facebook is the right platform to reach your customer demographics.

Facebook also owns Instagram, so you have the option of targeting your ads on both platforms with a single campaign.

If you are a start-up company or small business with a limited budget, this is often the best platform to begin your PPC marketing campaign.

Connect with our digital marketing team and we can help you determine if Facebook is a good platform for your audience, help you determine your ad budget and prepare your website landing page to receive clicks from your ads.

Our full service Facebook Ads Campaign Management includes:

  • Initial set up of Campaign
  • Analysis & Budget Recommendation
  • Landing Page Development
  • Create Ad copy for approval
  • Demographic and Geographic targeting of ads.
  • Split-testing ads for best performance
  • Online conversion tracking / reporting
  • Campaign traffic analysis / reporting
  • Cost per click reporting
  • Click-thru ratio reporting

We manage your campaign from beginning to end and report to you at the end of each month.