Internet Marketing

Internet marketing (also known as digital marketing, online marketing, email marketing, or web marketing) is a broad term used to describe your marketing activities that are conducted online. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, pay-per-click campaigns, SEO or search engine optimization and content marketing.

These different marketing strategies compliment each other and are often used together for a well rounded digital marketing portfolio.

We combine your marketing and branding strategies, website development, SEO, Email MarketingPPC Campaigns and Social Media Strategies together to help you connect to and attract new customers for your business.

 

Social Media Marketing

Social media marketing is an inexpensive but powerful way for your business to reach your audience and prospective customers. Your audience is already interacting with brands through social media on a daily basis, and if you’re not speaking directly to your audience through the various social platforms you’re missing out! Great marketing on social media can bring significant success to your business, creating devoted customers and even driving leads and sales.

SMM – Social media marketing involves first creating content on your website and then sharing that content on your social media media networks in order to drive traffic to your site, generate leads, inquiries and sales to achieve your marketing and sales goals.

Social media marketing includes activities like posting text, video and image updates, and sharing other content that drives audience engagement, as well as paid social media advertising.

Which Social Media Channel is right for my business?

This is a question we get asked a lot, and there is a different answer for every industry.  Some channels are optimal for B2C and some are better for B2B.

The use of social media is increasing, as is the opportunity to target your digital audience on a number of networks.

From Facebook and Instagram to LinkedIn, Twitter, YouTube, Google My Business and Pinterest too, your business can reach potential customers across a range of social platforms. Through targeted demographics and specially crafted audiences, social media allows you to target customers on a highly segmented level for optimal conversion rates and return on your investment.

If your business is not on social media, see how we can help with:

  • Channel branding and optimization
  • A social media strategic plan with content calendar to ensure you are posting regularly and consistently
  • Making sure you are getting the right message out to your audience
  • Using the type of post that performs the best for each different channel
  • Targeting your demographic
  • A paid ad campaign to expand your reach.

We work with businesses across a range of industries and B2B and B2C. Get in touch to find out how we can help your business succeed through social media advertising or read on to find out more.