Marketing and Branding

 

Build a Successful Marketing and Branding Strategy

Great design comes from great thinking. This step is not about us. It’s mostly about your customers. We don’t do anything without getting to know you better and understanding the unique value you bring to people’s lives. Once we go through this process maybe you’ll even understand you.

 

Brand Strategy

People are busy, and have a lot of things to achieve. Sales go to the company who communicates the most clearly. A clear, compelling message is a must if you want to attract new customers. It’s a good idea for engaging current customers and building long lasting relationships. Let us help you connect, cut through the clutter. People will LOVE you for it.

 

Attract new Customers

 

Brand Identity

Get serious about your image to ensure that you attract and connect with the right people for your business. First impressions are made long before someone sits down to read your website.

Find the right look and feel for your company, one that connects with your market and instills pride for you and your staff. It’s about creating a favourable first impression, building positive brand awareness and managing client expectations!

Brand identity development is about helping you communicate visually. Graphics and images are simply another language to tell your story. These images include everything from your corporate logo(s), your business cards and stationery, to your product photography, and advertisements. We present the whole identity to you in a meeting along with any final recommendations.

Our Deliverables:

  • Mood boards
  • Sketches
  • Font and colour studies
  • Logo design
  • Logo variations
  • Logos saved in multiple file formats
  • Stationery design
  • E-signature design
  • Website design
  • Print collateral concepts
  • Ad concepts
  • Style guide*

*The style guide is a mini instruction manual for implementing your visual identity consistently in the future. It includes directions on logo usage, choosing the right fonts and colours, as well as photos and illustrations. Layout templates are also included to help shape future communications.

“Businesses Build Brand Loyalty by offering the best experience!”

Brand Expression

Is your message reaching the right audience? Who is your audience? How do we reach them? Consistency of your identity and message is key!

We begin with a creative brief that determines the objective of the piece, who it needs to address and what message(s) we are hoping to share. For a full campaign, like a series of print ads, for example, brainstorming and concept development of the overall campaign comes first. Design and layout, additional copywriting and art direction for each piece follows — all managed to be consistent with the brand and style guide. Finally, the approved artwork is forwarded to the printer or publisher as needed.

Your brand can be represented across myriad mediums. Here are some of the things we can do for you:

  • Brochures
  • Product and service literature
  • Folders
  • Stationery
  • Ads (online or print)
  • Email campaigns
  • Trade show graphics
  • Signage
  • Packaging